PPC Management for Plumbing Companies
Google Ads, Local Service Ads, Bing, ChatGPT and Apple placements — managed for one number: cost per booked job.
What the program includes
- Google Ads: intent-tiered campaigns — emergency, service, and research keywords separated with their own bids, copy, and landing pages.
- Local Service Ads: verification walkthrough, review strategy, and answer-rate discipline — the three things that decide LSA placement.
- Bing Ads: 5–15% incremental leads at lower CPCs, included at no extra management cost.
- ChatGPT and Apple placements: emerging low-competition channels, included where available in your market.
- Call tracking and recording on every campaign, with cost per booked job in your monthly report.
The first 90 days
- Week 1: tracking live before any traffic — you never pay for a call you cannot audit.
- Weeks 1–4: campaigns launch, calls flow, search-term pruning begins.
- Weeks 4–12: negative keywords, bid refinement, and dayparting drive cost per booked job down to its stable range.
Why flat fees instead of percentage of spend
- A percentage model pays the agency more when you spend more — whether or not results improve.
- Our fee is the same at $3,000 of spend or $10,000, so the only way we grow is if your results do.
- Ad spend goes from your card to the platform directly. We never touch it, so there is never a markup to hide.
Frequently asked questions
How much ad spend will my market need?
Most single-metro markets run $3,000–$8,000 USD per month, driven by local CPCs. We give you a specific number for your area on the first call — including an honest answer if your market is unusually expensive.
How fast will the phone ring?
Within the first week in most markets. Profitable efficiency takes 60–90 days of search-term refinement — we set that expectation up front and show the trend line weekly.
Do you run ads 24/7?
Only if you answer 24/7. Schedules match your real answering hours, with overnight campaigns for genuinely round-the-clock operators — overnight clicks are cheaper and convert at the highest rate.
One plumbing company per area
We take a single plumbing company per service area. Availability for your market is confirmed on a short first call — along with an honest read on whether we can win there.