Marketing exclusively for plumbing companies
Your market has room for one plumbing brand on top.
We make it yours.
One trade. Five countries. One client per market area. We run SEO, Google Ads, LSA, and your Google Business Profile as one connected system — measured on cost per booked job, with call recordings you can hear and accounts you own outright.
- One trade only plumbing specialists, not generalists
- Month-to-month no long-term contracts
- You own everything accounts, data, website, reviews
The problem with shared leads
Tired of paying for leads that go to four other plumbers?
Lead marketplaces sell the same homeowner to a handful of contractors and let you race to the bottom on price. We build plumbing companies their own pipeline instead — exclusive calls from homeowners who searched, compared, and chose you.
The old way
- Shared leads sold to you and your competitors at once
- Price-shopping homeowners who called four shops before yours
- Platforms you can never leave — stop paying, the phone stops
- No visibility into what a booked job actually cost you
The Mr Plumber way
- Exclusive calls from your own ads, map pack, and website
- Accounts and data in your name — an asset you keep forever
- Cost per booked job reported monthly, with call recordings
- One plumbing company per service area, protected in writing
Services
Four services. One connected system.
Each service works on its own — but they are built to multiply each other. Better landing pages lower your ad costs. More reviews lift your LSA rank and your map pack at once. SEO content answers the questions your ads get asked. That is the system.
Plumbing SEO
Map-pack and organic rankings that compound: trade pages, review velocity, technical foundation.
Learn how it worksPlumbing PPC
Google Ads, LSA, Bing, ChatGPT and Apple placements — engineered for cost per booked job.
See the economicsGoogle Business Profile
The map pack is won on review velocity and profile discipline. We run both systematically.
How the map pack worksWebsite Design
Fast, conversion-first plumbing sites with schema and trade pages. You own it outright.
What convertsKnowledge, not sales talk
What a plumbing lead actually costs — the real math
Most agencies hide these numbers. We publish them, because a plumber who understands the math is a client who stays for years. Here is how cost per booked job is really built:
| Search type | Typical CPC | Click→lead rate | Lead→job rate | Cost per booked job |
|---|---|---|---|---|
| Emergency ("emergency plumber + city") | $18–$45 | 15–25% | 40–55% | $90–$280 |
| Service ("drain cleaning near me") | $8–$25 | 12–20% | 35–50% | $80–$300 |
| Project ("sewer line replacement") | $12–$40 | 8–15% | 25–40% (slow cycle) | $200–$800 |
| Research ("water heater cost") | $3–$10 | 3–8% | 10–20% | content play, not PPC |
Ranges from live plumbing accounts across the five countries we serve. Your market may differ — we will tell you exactly where yours sits on the first call. Ad spend is always paid by you directly to the platforms.
The gap between the good and bad end of every row above is not budget — it is campaign structure, keyword discipline, and landing pages. A professionally built account routinely cuts cost per booked job by 30–50% against a DIY or neglected one, at the same spend. That difference is the entire fee argument, and it is why we teach it openly on our PPC page.
The connected system
Why your ads, rankings, reviews, and website are one machine
Plumbers get sold these as four separate products. They are not. Each one feeds the others — and weaknesses in any one raise your costs everywhere else.
1
Trade we serve — plumbing only
5
Countries, one playbook each
1
Client per service area
100%
Of accounts owned by you
01 Landing pages lower your ad bill
Google Ads prices every click partly on Quality Score — how relevant your ad, keyword, and landing page are to the search. A fast, trade-specific landing page raises Quality Score, and higher Quality Scores mean you pay less per click than the competitor bidding the same amount. Your website is a pricing lever on your ad account.
02 Reviews rank your LSA and your map pack
Local Service Ads and the Google map pack are both ranked heavily on review count, recency, and your answer rate. The same review engine that wins the map pack also lowers your LSA cost per lead. One system, two channels.
03 PPC data makes SEO smarter
Paid search tells us within weeks which keywords actually book jobs — not just get clicks. We use that conversion data to decide which pages your SEO program builds first. SEO built on PPC evidence instead of guesswork compounds faster and targets revenue, not traffic.
04 SEO content makes PPC cheaper
The cost guides and trade pages built for rankings become the landing pages that raise Quality Scores and convert research-phase searchers your ads capture. Content is not a separate deliverable — it is shared infrastructure for every channel.
05 Your GBP is the trust layer for everything
Ad clicks, map clicks, and referrals all end up checking your reviews before calling. A profile with 300 recent reviews converts every channel better — the same ad spend produces more booked jobs when the profile behind it is strong.
06 Call tracking closes the loop
Every channel reports into one call-tracking system with recordings. That is what lets us prove cost per booked job per channel, catch answering problems, and reallocate budget to whatever is actually producing work — not whatever produces impressive-looking clicks.
How it works
From first call to booked jobs in four steps
- Market check. Thirty minutes. We confirm your area is open — we take one plumbing company per service area — and give you an honest read on your market's economics, including real CPC ranges for your trade mix. If we can't win there, we say so on that call.
- Setup ($999, one-time). Call tracking and recording, analytics, competitor teardown, keyword and market mapping, account builds — all created in your name, all owned by you.
- Launch. Campaigns, pages, and the review engine go live within the first month. PPC produces calls in week one; SEO compounds over the following quarters.
- Report on jobs. Monthly reports lead with cost per booked job, with call recordings you can review. Time-zone-aware calls for UK, AU and NZ clients.
Exclusivity
One plumbing company per market. Including yours.
Most agencies will happily take your money and your competitor's. We don't. In most cases we work with only one plumbing company per service area — your keywords, your strategy, and your data are never shared with the company across town.
That's also why there is no checkout button on this site. Every engagement starts with a short call to confirm your area is open and that we believe we can win in it. If your area is taken, we tell you straight away and we don't take your money.
What exclusivity means in practice
- Your service area is protected in writing while you're a client
- Your campaign data never informs a competitor's strategy
- If your market can't support the economics, we say so before you pay
- Availability is checked on the first call — no forms into a void
Trades we serve
Deep playbooks for every corner of the plumbing trade
Emergency work, planned projects, commercial contracts — each has different keyword economics, seasonality, and customer psychology. Each trade page below teaches the real numbers and methods, whether or not you ever hire us:
Drains & Sewers 5
Water Heaters 3
Installation & Remodel 5
Transparency
You own everything. We touch nothing but the work.
Every account — Google Ads, Google Business Profile, Analytics, call tracking — is created in your name and paid with your card. Ad spend goes directly from you to the platforms; we never touch ad money. If we part ways, you keep 100% of it: accounts, data, content, website, reviews.
- Ad spend paid by you directly to Google, Microsoft, Apple, OpenAI
- Flat management fees — no percentage-of-spend incentives
- Full call recordings available to you at any time
- Month-to-month terms, 30 days notice, everything portable
Pricing — published in plain text, the only place on this page
Public pricing. No "book a demo to see numbers."
Plumbing SEO
$799 USD/mo $1,599
- Technical & on-page SEO
- Trade & service-area content
- Map-pack optimization
- Review velocity system
PPC Management
$699 USD/mo $1,299
- Google Ads & LSA
- Bing, ChatGPT & Apple placements
- Call tracking & recording
- Cost-per-booked-job reporting
Google Business Profile
$199 USD/mo $399
- Profile optimization & posts
- Review engine after every job
- Photo & Q&A management
- Insights reporting
Website Design & Build
$1,999 one-time $4,999
- Fast, mobile-first build
- Trade-specific service pages
- Full schema markup
- You own it — domain, hosting, files
Bundle: SEO + PPC + GBP
$1,499 USD/mo
- All three monthly services
- Less than buying separately
- One team, one report, one number: cost per booked job
Setup & ad spend, honestly
One-time setup: $999 USD — tracking, call recording, competitor teardown, keyword/market mapping, account builds.
Ad spend is paid by you directly to the platforms. We never touch ad money. Month-to-month, no long-term contracts.
Reviews
What plumbing company owners say
★★★★★"First agency that ever asked about our close rate before our budget. Six months in, cost per booked job is down 40% and I can hear every lead they generate."
★★★★★"They told us our market was expensive and exactly why, then showed the math anyway. No hype. Eight months later the map pack position does the talking."
★★★★★"We left an agency that owned everything and held it hostage. These folks set every account up in our name from day one. Night and day."
Contact
Check if your area is open.
We take one plumbing company per service area. Tell us your city and trade, and we'll confirm availability on a thirty-minute call — plus give you a straight read on your market's real numbers, whether or not we work together.
- Phone+1 (219) 600-5676
- Emailhello@mrplumbermarketers.com
- Office212 King Street West, Toronto, ON
- HoursMon–Fri, with time-zone-aware calls for UK, AU & NZ